September 12, 2012
RSU Launches Alumni Campaign to Find "Stray Cats"
Rogers State University has launched a new initiative to reconnect with alumni who have lost touch with their alma mater. The Stray Cat Campaign will utilize the RSU website, social media, direct mail and the ever-growing RSU alumni network to locate and welcome back lost alumni.
"As RSU has rapidly grown, maintaining contact with all of our alumni has become a challenge," said Marisa Littlefield, director of alumni. "The Stray Cat Campaign comes at an important time, when the university has a wealth of exciting news to share with our alumni and an unprecedented number of benefits to offer them."
The Stray Cat Campaign will seek out lost alumni of RSU and its predecessor institutions – Claremore Junior College, Rogers State College and Rogers University – dating back to 1972.
Alumni can visit the Stray Cat Campaign website – www.rsu.edu/straycats – to view lists of lost alumni, separated by year of graduation. Alumni can also update their information via a form found on this page.
In July 2011, the RSU Alumni Association switched to a charitable gift structure from a dues-based model, effectively making every RSU alumni a member. All graduates are eligible to receive a free lifetime membership card, the biannual "On The Hill" newsletter, the monthly "Hilltalk" e-newsletter, invitations to alumni social events, career development resources and other alumni opportunities and benefits.
For more information on the Stray Cat Campaign or other RSU alumni activities, contact Littlefield at email@example.com.