ACADEMICS

Course Descriptions

Entrepreneurship

ENTR 3233 Marketing for the Entrepreneur

Identifies and applies the different marketing visions, approaches, and practices used by entrepreneurs to compete in highly competitive
markets, identifying the differing strategic and tactical focuses and applications used by today’s entrepreneurs for the strategic application of various technologies. Prerequisite: MKTG 3113.

ENTR 3303 Entrepreneurial Finance

Focuses on the primary financial elements necessary in starting, growing, and harvesting a business, to include financial assessment of opportunity, marshaling resources, bootstrapping, creating the financial package cash flow, and sources of capital. Prerequisite: FINA 3503.

ENTR 4013 New Venture Development

Focuses on the early development of independent ventures as well as those within established organizations, addressing thought processes of entrepreneurs that challenge existing norms and pave the way for novel solutions to problems at both the individual and organizational levels. Prerequisite: MGMT 3013.

ENTR 4323 Managing the Growing Business

Teaches the students to anticipate the unique and specific problems that accompany starting and growing an entrepreneurial firm by creating value through innovation and opportunity capture rather than by merely the efficient management of ongoing operations. Prerequisite: MGMT 3013.