3113 Principles of Marketing
MKTG 3313 E-Marketing
E-marketing addresses how businesses use the Internet and other electronic
technologies as marketing tools. The emphasis is on understanding the unique
opportunities and challenges associated with electronic marketing in order to
better implement a firmís overall marketing strategy. This course will discuss
e-commerce, effective websites, search engine results, advertising banners, and
database marketing. Prerequisites: MKTG 3113.
MKTG 3323 Consumer Behavior
An integrative strategic marketing approach to consumer behavior analyzing the
acquisition, consumption, and disposition of goods and services by consumers and
organizations. Topics will include internal and external variables that
influence buying decisions, buying processes, buyer-seller relationships,
positioning and branding, information processing. Issues of ethics and global
marketing are considered. Prerequisites: MKTG 3113.
MKTG 3453 Sales and Sales Management
Principles of selling are addressed. Distinguishes between the complementary
functions of marketing and sales. Management concepts including supervision,
control of sales divisions, sales planning, research, motivation, compensation
of salespersons, and ethical issues are discussed. Prerequisite: MKTG 3113.
MKTG 4153 Integrated Marketing Communications (IMC)
This course will examine a blended approach toward managing a
companyís marketing promotional mix and communications messaging and mediums.
This course will explore the role of IMC in a traditional marketing plan and in
an integrated marketing offer and message to targeted customers. Prerequisite:
MKTG 4223 Supply Chain Management
The physical supply and distribution function in business management, including
channel selection, transportation, facility location, and materials management;
concentrates on the analytical and managerial methods necessary for the
development and control of an integrated logistics system. Prerequisite: MKTG
MKTG 4333 Marketing Research
Examines the systematic research to marketing management
decision making including identifying problems, determining information needs,
designing research, collecting data, analyzing and interpreting the data, and
reporting the results of the research findings. Prerequisites: BADM 2843 and
MKTG 4343 Marketing Management
Focuses on the application of marketing concepts to managerial decision making
across topic areas of corporate-level strategy, marketing research, markets,
promotion, and distribution. Prerequisites: MKTG 4333, MKTG 3313, MKTG 3323.